Layout and Appearance
When designing a website, it is essential to pay attention to its layout and appearance. These aspects make your visitors want to stay longer on your website or even buy stuff. Great web design and a unique appearance bring your website to life. Here are some aspects that help your website have a great layout and appearance.
Compelling Layout Design
A striking layout design captivates the visitors’ attention and maintains it. It needs the use of basic principles of design such as constant logo, header and navigation elements on the web pages. A compelling layout also brings some good contrast between the text and the background, the images and white space as well as an ideal alignment of elements. The best layouts utilize a customized structure with features that showcase the content attractively. A page layout also becomes successful when it appeals to the specific audience and makes use of interactive elements to keep the visitor engaged.
A Balanced Use of Graphics, Color, and Multimedia
The layout and appearance of your website can go wrong with excess color, incompatible color combinations, and unnecessary interactive features. For a great appearance, your website ought to use three or four colors at most. The website’s text colors should also contrast well with the background color. The animated images and graphics should augment the content not distract a visitor from it. Additionally, audio, Flash files, and videos ought to display captions and download times. If there is any need for media plug-ins, a well-balanced design ought to provide the links.
Although the appearance of the website is what welcomes the visitors, the content is what keeps them there. A website can look good, but if it does not present the content in an inviting way, it is rendered useless. Ensure the font for the content is readable and avoid overusing the types of fonts.
Easy and Error-Free Navigation
Without easy accessibility and navigation, a website is just a pretty page. Navigation helps to direct visitors through the site depending on their interests. Ensure all the navigation hyperlinks are not broken. A good website layout has a navigation that utilizes social networks by adding links and widgets.
Good General Functionality
In addition to the above aspects, a good website layout also includes functionality. It means that all the external and internal hyperlinks function well, and there are no errors. Functionality also refers to how the site functions in different browsers, mobile devices, and operating systems. It should work efficiently and appear great both on old and current versions of browsers.
Layout and Appearance